When you hear the name George Foreman, it can mean one of only two things – two-time world heavyweight boxing champion or a lean mean grilling machine found in kitchens worldwide. Principles Agency won the George Foreman account and we were creating a TV campaign. We took a different approach from the previous in your face US- produced commercials and explored George’s softer side. This particular execution hits home the increidble versatility of the George Foreman Grill with a quietly confident George taking on just about any food you can think of.
simonand… George Foreman Grills
FVO: Potato Wedges?
George (nods confidently): Uh-huh.
George: My speciality.
FVO: From frozen?
George: You bet!
FVO: Enjoy wider variety and reduce the fat with the Lean Mean Fat Reducing Grilling Machine from George Foreman.
George: Great tasting healthier food in minutes.
By Simon Anderson | Scriptwriter | Food Copywriting | Cooking Copywriter | TV | Scriptwriting | Yorkshire | Leeds Copywriter | Harrogate Copywriter