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Persuasive pixels

Technical. Functional. I also inject the emotional.

When the web first began to get its act together and started becoming a viable sales and marketing tool, I immediately seized on its potential. I took an active interest and involvement in the digital division of the communications agency I was Senior Copywriter, then Deputy Creative Director at, and elbowed my way into the world of web and interactive marketing.

I felt that with my decades of agency experience, I could enhance our digital offering by introducing highly effective creative marketing to the mix. I wasn’t wrong. I worked closely with the team at one of the North’s most talented multi award-winning digital agencies and gained a good understanding of digital media, its advantages and limitations. The result was a host of digital destinations that not only looked good and were user-friendly they also performed well in terms of changing consumers’ behaviour.

It’s this unique creative digital marketing grounding that has enabled me to successfully collaborate with digital agencies throughout chiefly Leeds and Yorkshire.

Whilst I’m no SEO expert, it’s not a dark art to me, so I am a digital copywriter who’s able to effectively optimise as I write.

Content is everything in terms of improving rankings and engaging consumers and regular quality blogging is a service I also offer to many direct clients and agencies.

If you’d like me to collaborate with you on a particular digital project or require specific content creating, please contact me on 07909 500714 or email ideas@simonand.com.

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By Simon Anderson | Concept | Digital Copywriting | Freelance Leeds Copywriter | Yorkshire Copywriter | Leeds Copywriting | Harrogate Copywriter