Army Cadet Force website

MadeByPi client the Army Cadet Force is one of the country’s largest voluntary youth organisations. When completely over-hauling their website, I was tasked with writing much of the copy content, expaining how cadets and the community both benefit.

simonand… Army Cadet Force



Who we are.

The Army Cadet Force is one of the UK’s oldest, largest and most successful youth organisations. We have a long and proud history of preparing youngsters from all walks of life and encouraging an active involvement in local communities. We have 44,000 cadets and 8000 adult instructors in over 1700 Cadet Centres spread across the UK.

What we do.

We develop young people physically and mentally, improving self-confidence, teamwork, friendship and leadership. We welcome cadets of all abilities and backgrounds that are able to access the majority of our activities. We also aim to develop a sense of community in our cadets.

We provide a wide diversity of fun, exciting and adventurous opportunities.

We are a gateway to recognised vocational qualifications from the Duke of Edinburgh Award Scheme to BTEC First Diplomas which can help in working and school life.



By Simon Anderson | Concept | Website Copywriting | Youth Copywriter | Digital | Advertising | Yorkshire Copywriter | Leeds Copywriter | Harrogate Copywriter