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AVAMAE Software social media campaign

AVAMAE Software Solutions is a specialist software, app and web development agency based in London. They wanted to up their software social media activity across Linked In, Twitter and Instagram by projecting one of their key strengths – simplifying complicated things. They operate in a fiercely competitive sector and needed a way of standing out from the crowd. A way of bringing common sense and straight talking to software and digital.

I created an ongoing campaign of punchy, no-nonsense on-brand concepts that took something complex and simplified it. Some were quite techy, others plain daft. They were very well received and opposite is just a small selection of them. Below is the text accompanying a few of my favourites.

 

simonand… AVAMAE.

 

Snippets

 

Rubik’s Cube simplified: Peel off stickers. Put stickers back on one colour on each side.

Cheating? A little lateral thinking. We like ‘Simplifying Complicated Things’ on a daily basis for our clients. Our #softwaredev and #websitedesign teams are digitally dextrous and ready to create online and #softwaresolutions that click perfectly into place. Flip over to https://www.avamae.co.uk

 

Black holes simplified: Parts of space with so much gravity, nothing, including light and David Blaine, can escape.

Trying to escape from the black hole that’s your current #webapp, #mobileapp or #desktopapp developer? Escape to AVAMAE. We simplify the complicated and are the complete #softwaresolutions provider. https://www.avamae.co.uk

 

HTML & CSS simplified: HTML: <div>lego</div> is a lego block.  CSSL div {colour:blue;} makes the lego blue.

Trying to escape from the black hole that’s your current #webapp, #mobileapp or #desktopapp developer? Escape to AVAMAE. We simplify the complicated and are the complete #softwaresolutions provider. https://www.avamae.co.uk

Constellations simplified

AVAMAE designers and softwareengineers are complete stars when it comes to simplifying complicated challenges. The softwaresolutions they create, from webapps, mobileapps and desktopapps to websites are stellar. Check them out here: https://lnkd.in/gMw3bMP

 

Butterfly stomach simplified: Diverting blood from your stomach to your limbs so you can fight or leg it if need be.

AVAMAE designers and softwareengineers are complete stars when it comes to simplifying complicated challenges. The softwaresolutions they create, from webapps, mobileapps and desktopapps to websites are stellar. Check them out here: https://lnkd.in/gMw3bMP

 

 

The economy simplified: Diverting blood from your stomach to your limbs so you can fight or leg it if need be.

Our forte is ‘Simplifying Complicated Things’. Boil the economy down to people ‘n’ stuff and it’s a doddle really. Think that looks simple? Check out how we go about simplifying #softwaresolutions and #webdev here https://www.avamae.co.uk/ #London

 

Pi simplified: 3.14159265358979323846264338327950288419716939937510582… π.

Pi was recently calculated to 2.7 trillion digits by Yahoo researcher Nicholas Sze using 1,000 pcs over 23 days. As far as we’re concerned, #Pi is a one syllable word. We prefer to simplify the complex to create meaningful user-friendly #softwaresolutions. https://www.avamae.co.uk

 

Jet engines simplified: Suck. Squeeze. Bang. Blow.

Suck. Squeeze. Bang. Blow. That’s all there is to it really. We love ‘Simplifying Complicated Things’ and creating #softwaresolutions, #websites and #apps that elevate our clients’ brands and make their products fly out. Check out what we’re all about here https://www.avamae.co.uk

 

Microwave ovens simplified: Making water molecules face left and right over and over again until they get hot.

The ability to reheat #pizza and #pasties in seconds is one of the human race’s greatest achievements. Well, not quite, but using #technology to make things faster and complex things simpler is our thing, whether it’s a #webapp, #mobileapp or #desktopapp. Maybe we could jiggle your molecules? https://www.avamae.co.uk

 

RAM simplified: RAM is a library table. The more RAM the bigger the table and more books (programs) you can have open.

Sometimes an analogy perfectly explains and simplifies something. We don’t see the point in deliberately trying to complicate things or mystify clients. We work logically. We speak plain English. We get through to consumers with #softwaresolutions, #websites and #apps that simply work. One click and you’ll see how… https://www.avamae.co.uk

 

Honorificabilitudinitatibus simplified: Being able to accept honours.

#Shakespeare may be a literary genius, but he wouldn’t last a minute in our #London#softwaresolutions studio flinging words like that around. We like to #simplify complicated things. Okay, so it’s the longest word in English with alternating consonants and vowels, but we reckon he’d be bobbins at #UXdesign, #desktopapps, #mobileapps and #webapps. https://www.avamae.co.uk/services/user-experience-ux-design

 

WIFI simplified: A router in a modem yelling ones and zeros back and forth.

WIFI is everywhere, but how does it work? Our simple explanation just about sums it up. That’s what we do. We simplify the complex so everyone can understand and feel comfortable using our softwaresolutions, webapps, desktopapps and mobileapps. https://www.avamae.co.uk/

Writing in space simplified: NASA: $1m AG-7 Anti Gravity Space Pen.

Sometimes, you need to know where to draw the line. Why complicate things when there’s a perfectly simple answer? We think like that when creating our #softwaresolutions, webapps, #mobileapps and #desktopapps. Simple, logical, yet out of this world #softwaredevelopment. https://www.avamae.co.uk/

 
Programming simplified

This & That. Boil programming down and that’s where we’re at. But when you’ve something so beautifully simple as this as a building block, it’s stunning what architecture an expert coder can build. We know. Our softwaredeveloperscode some stunning webapps, mobileapps and desktopapps. Check this out https://lnkd.in/gTXAWDS

 

 

Software social media

 

By Simon Anderson | Digital Copywriter | Leeds Copywriting | Software Copywriter | Yorkshire | Copywriter Leeds | Harrogate

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