Capital Bank Wallet DM

The personal loans market is an extremely competitive one with a plethora of banks and building societies offering them. This personalised direct mail piece for Capital Bank uses an element of surprise to give existing customers a warm feeling by informing them that they have already been approved for a loan, guaranteed. The intention was to make the whole loans application process as simple as possible for the customer.

simonand… Capital Bank


Pocket a £3,000 guaranteed loan or apply for more now

Dear Name,

You know the feeling, when you find a £5 note you never knew you had? Well, that’s probably the same feeling you experienced when you opened this wallet and saw a cheque for £X,XXX.

As you have an impeccable account history with CAPITAL BANK, we would like to offer you a guaranteed personal loan of £X,XXX. Because we know you, we’ve done away with any red tape, interviews or application forms. Simply make one FREE call to 0800 88 22 22 before XXth Month and we’ll have a real cheque with you tomorrow* to put in your wallet or purse. Please don’t try to cash the cheque above. It’s just a specimen.

You can use the money however you like. To decorate your home. Take a well deserved holiday. Invest in a computer or home entertainment system. It’s entirely up to you. You can apply for more too. To fit a new kitchen or conservatory. Should you need to borrow more than the amount printed on the cheque, feel free to apply for more by calling 0800 88 22 22 now or by using the form below.

New 9.9% APR guaranteed fixed rate for loans of £10,000 and over

As you are one of our most valued customers, we have reduced our rates specially for you, to make our loans more affordable. You choose how you’d like to repay too. 12, 24, 36, 48 or 60 months. For loans of £5,000 or more, you can also choose to repay over 72 or 84 months.

And to safeguard your repayments should the unthinkable happen, you may already be familiar with the reassurance provided by our three levels of Creditcare Repayment Protection. Please see the enclosed leaflets for full details of Creditcare and loan repayment periods.

Our offer of a pre-approved loan ends XXth Month so if you’d like to accept it, or apply for a higher amount, make one quick free call now on 0800 88 22 22. There’s no time like the present. Alternatively, simply complete and post the Acceptance Form below today.

Once again, thank you for being such a loyal CAPITAL BANK customer, and I look forward to you accepting our offer and issuing you your cheque.




By Simon Anderson | Financial Copywriting | Advertising | Yorkshire Copywriter | Leeds Copywriter | Harrogate Copywriter