first direct Little Black Book

Think of first direct’s Little Black Book as their customers’ Trip Advisor, but for life in general. It’s an online community that enables customers to share their recommendations and experiences with each other. When working with MadeByPi, I was tasked with explaining the concept to customers.

simonand… first direct



What’s the Little Black Book?

Life is full of experiences. The Little Black Book is where first direct customers can share their best ones. It’s nothing to do with banking. It’s not selling anything. It’s something we’ve created because, as the most recommended UK bank, we know how important good recommendations are.

It’s up to our customers to fill the Little Black Book. It’s exclusively for you, by you. An unforgettable meal. An exhilarating day out. A hidden gem of a place to stay. A favourite shop. The perfect pub. A superstar plumber. Once you’re a member, you can reach for the Little Black Book any time you need inspriation.

®Registered Trademark of HSBC Holdings plc. Simon Anderson trading as SIMONAND Licensee of the Trademark.

By Simon Anderson | Concept | Financial Copywriting | Financial Copywriter | Digital | Advertising | Yorkshire | Leeds | Harrogate