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The unexpected bank, first direct, wanted to highlight the speed of their personal loans service whilst I was working with MadeByPi. This solution, in just two words, confidently and clearly communicates just that in the first direct tone of voice.


Rapid dough.

Decision in seconds. Bread in minutes. Few things are faster than a first direct Personal Loan. Typical 8.9% APR for loans between £5,000 and £25,000.

®Registered Trademark of HSBC Holdings plc. Simon Anderson trading as SIMONAND Licensee of the Trademark.

By Simon Anderson | Concept | Financial Copywriting | Financial Copywriter | Digital | Advertising | Yorkshire | Leeds | Harrogate