McCain National Chip Week DM

Now National Chip Week is something I think we all agree is a good thing. Yes? Well, it’s certainly a big deal in the Foodservice trade. McCain, Britain’s best loved frozen chip producer, have always supported its farmers and trade customers. So for National Chip Week, whilst working at Principles Agency, we were asked to create a direct mail pack targeting restaurants and pubs who serve McCain Best of British Chips offering them the chance to claim a free National Chip Week promotional pack.

simonand… McCain



9 in 10 consumers think we should support British farmers. Do you?

A staggering 90% of consumers believe that food manufacturers should support British farmers. What’s more, recent research tells us that your customers are voting with their feet with well over half preferring to eat British sourced food wherever possible. It’s an attitude towards eating out that can have a massive impact on your business and, more importantly, your profits.

Serve McCain Best of British Classic Chips and you needn’t worry. By doing so, you’re not simply serving gloriously tasty golden chips, you’re supporting over 300 British farmers, some of whom we’ve worked with for over 40 years. In fact, nobody supports British potato farming more than McCain.

Kit yourself out for National Chip Week FREE now

National Chip Week is approaching fast and we’re here to help you boost sales with one of 200 exclusive free promotional packs.

Hurry – there are 200 up for grabs and it’s strictly first come, first served. Containing everything from limited edition stickers and beer mats to T-shirts and bunting, the promotional material is designed to shout the fact that you’re proud to serve Great British chips.

Support the future of British farming – order McCain Classics Best of British today!



By Simon Anderson | Concept | Copywriting | Copywriter | Digital | Advertising | Yorkshire Copywriter | Leeds Copywriter | Harrogate Copywriter