Holland’s Wrong Pie poster

Famous and much-loved Lancashire pie manufacturer Holland’s was established in 1851 and has a reputation for baking excellence in addition to a wicked sense of humour. I worked on the Holland’s account for several years whilst at Principles Agency and created this poster campaign that drew on the brand’s history and nostalgia. There were multiple executions in this campaign and it received industry recognition by winning a Roses Creative Award.

simonand… Holland’s Pies



March 1943: Winnie knew she had pushed Eric too far by serving him a non-Holland’s pie. She called the decorator immediately.

Holland’s. Every pie has its moment.






By Simon Anderson | Concept | Food Copywriting | Pies Copywriter | Digital | Advertising | Yorkshire Copywriter | Leeds Copywriter | Harrogate Copywriter