HSBC Student & Gap Year brochure

I have created many campaigns for HSBC designed to attract and retain students and graduates. This particular piece uses grades, passes and fails and draws parallels with them in everyday student and graduate life. I conceived and wrote this whilst working at Principes Agency.

simonand… HSBC


We’ll ensure you make the grade.

So you’ve got your results and are off to Uni. Student life is fun, but it can be hard too. Not just the studying, but getting by from day to day. Money’s likely to be your biggest worry. And that’s where we know you’ll excel with the help of our Student Service.

Study hard. Bank whenever.

Studying’s not a 9 to 5 thing. We’re not a 9 to 5 bank. Set up a security number and you can do everything online or on the phone 24 hours a day, from anywhere in the world.

Extend your knowledge.

You’ll probably need to be careful and clever with your money to make it stretch and achieve the things you want it to do and protect the things you have. Here are three key ways to conserve or be resourceful.


By Simon Anderson | Leeds Copywriting | Leeds Copywriter | Financial Copywriting | Youth Marketing | Yorkshire | Copywriter Leeds | Harrogate