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Hunter Boots Durability press

Hunter Boots are the quintessential Wellington boot. Quality, integrity and character are what elevates them above the humble welly. This campaign concept embraces the fact that experience and durability are a major benefit.

simonand… Hunter Boots

 

Snippet

Some things wear better than others.

Experience is everything. Life, whilst adding character, can often take its toll. But some things are designed to withstand the elements more than others.

The Original Hunter is a tough old boot. It’s been around for almost 50 years and has hardly aged one jot. The skin of every boot in the Hunter family is still made from 100% natural rubber. Which is why every boot has a few tiny cosmetic imperfections. It’s what gives them their own individual personality. After all, life would be pretty dull if we were all the same.

Hunter boots are almost entirely hand-made and reinforced in areas vulnerable to stress and abrasion. Though their beauty and strengths are far from skin deep. Beneath the surface is a multitude of canny technical advancements. Such as? Gate’s unique dipping process. An orthopaedically designed last. Anti-bacterial linings. Thermal Polartec® fleece neoprene inner boot. Impact resistant cushioned footbeds. Hard wearing dual-density soles. Fine grain leather calf linings.

Life holds no guarantees. However, with a 12-month workmanship and materials warranty, Hunter boots are one of the few exceptions.

Hunter. Boots that have been there and done it.

 

 

By Simon Anderson | Concept | Copywriting | Outdoor Footwear Copywriter | Digital | Advertising | Yorkshire | Leeds | Harrogate

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