Ideal Standard Purity press

Ideal Standard enlisted the genius of Wolfgang Muller-Deisig to help create Purity – a bathroom design inspired by the circle. When working at Principles agency, we highlighted the fact that Ideal Standard is all about ideas.

simonand… Ideal Standard



Innovation and design ideas in their purest forms.

The essence of shape, function and form join into one to become Purity. A bathroom collection designed by Wolfgang Muller-Deisig that has evolved from the simplicity of the circle. Offering two basins in one, its practical beauty shines.


By Simon Anderson | Concept | Bathroom Copywriting | Design Copywriter | Digital | Advertising | Yorkshire Copywriter | Leeds Copywriter | Harrogate Copywriter