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Ideal Standard Purity press

Ideal Standard enlisted the genius of Wolfgang Muller-Deisig to help create Purity – a bathroom design inspired by the circle. When working at Principles agency, we highlighted the fact that Ideal Standard is all about ideas.

simonand… Ideal Standard

 

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Innovation and design ideas in their purest forms.

The essence of shape, function and form join into one to become Purity. A bathroom collection designed by Wolfgang Muller-Deisig that has evolved from the simplicity of the circle. Offering two basins in one, its practical beauty shines.

 

By Simon Anderson | Concept | Bathroom Copywriting | Design Copywriter | Digital | Advertising | Yorkshire Copywriter | Leeds Copywriter | Harrogate Copywriter

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