India Mahon Jewellery website copy

Agency Forty is an award-winning integrated advertising and digital agency that’s a real magpie for fashion and design clients. The brief for India Mahon’s jewellery website copy really caught my eye, as did her incredible hand-crafted pieces made from Fairtrade gold. The aim was to create a beautiful, fully transactional website. One that gave India’s opulent ethnic contemporary creations real impact and also reflected her personal approach to custom-made bespoke jewellery.

Working to the deadline of the opening date of her new Harrogate boutique and also incorporated YBD (Young British Designers) pop-up shops within the boutique. The final result is a stunning website that reflects India’s unique personality, ethics, design and craft.

simonand… India Mahon.




India Mahon

India Mahon is the creator of elegant, ethical and inventive contemporary jewellery with an alternative and laid-back air. Consulting closely with you, India can understand and interpret your personal tastes and individual requirements or design and unique custom-made pieces of handmade jewellery.

Yorkshire-born India recently opened an elegant new custom jewellery boutique in the Montpellier Quarter of the cosmopolitan spa town of Harrogate, North Yorkshire, whilst retaining her boutique and workshop in the Cotswolds. This heralds a new concept in modern jewellery shopping and a calendar of exciting forthcoming events. India is also a strong supporter of Young British Designers.



Indian Mahon jewellery has a distinctly elegant and inventive design signature. A fusion of east meets west that unites ethnic opulence with contemporary elegance. Alternative India-inspired design using a vibrant spectrum of authentic gemstones set in precious metals.

The entire philosophy is focused on exceptional quality and bold colour. Quality in design, handmade production, materials, precious and semi-precious stones and a personal approach to customer service.

“I design and make contemporary jewellery for confident fashion-conscious clients that is simple, colourful and eminently wearable, every single day. Each piece of my handmade jewellery is ethical and designed to fit perfectly with today’s simpler, more laid back lifestyles.”

All jewellery pieces are handmade, crafted with flair and precision and have a beautifully detailed finish. Visit the new India Mahon boutique in Harrogate where India is on hand to talk you through your personal jewellery needs from ready-made boutique jewellery to custom jewellery creations.

India Mahon offers a custom jewellery design service, working with you to create a truly unique and personal piece of modern jewellery. India also works collaboratively with clients to remodel family heirloom jewellery into contemporary every day jewellery, breathing new life into precious vintage pieces.

The new India Mahon boutique is unlike other Harrogate jewellers. It has a wonderfully warm and inviting feminine feel and hosts a calendar of exciting, inspiring and unmissable events throughout the year.


Custom Jewellery

“One of the greatest pleasures in my job is creating one of a kind custom jewellery pieces for my clients.”

Jewellery is so incredibly personal. Nothing else brings relevance and meaning to our lives like lovingly created custom jewellery, to celebrate those special moments. To design and create unique jewellery that really means something, India believes that you first need to connect with the wearer on a personal level. Only then can you truly understand their expectations of the final piece. 

One to one collaborative consultation is the catalyst for India’s entire creative process. Every client has a dream and India’s talent is in ensuring that their dream, and their lifestyle, are both encapsulated in the unique jewellery she designs and makes for them.

“Finding the stones and creating a contemporary jewellery design that will suit their dream and lifestyle. It’s a collaborative process, working together, creating a very special piece of unique jewellery to be passed on to the next generation, which by then will hold precious memories of life and love.”

India is sometimes asked to remodel a piece of jewellery that is a family heirloom, such as a diamond ring, earrings, necklace, bracelet or even a diamond tiara. Whilst the piece is highly treasured, the style is sadly out of date. Rather than banishing these priceless pieces to life in a jewellery box, India breathes new life into old stones and recycles the precious metals into something unique, elegant and highly contemporary that are wearable, every single day.

The journey from concept to completion is as relaxed as you want it to be and can take between three to twelve weeks. India generally requires a minimum of four weeks from initial consultation and briefing to the presentation and fitting of the final custom jewellery. Whether you have a strong vision for a new jewellery design, or would place the concept and design entirely to India, you are invited to be as involved to whatever extent you wish.



As an internationally-renowned designer herself, India Mahon believes strongly in the promotion of exciting British contemporary jewellery design and Young British Designers.

YBD nurtures exciting new artist talent and provides a world stage where the best and brightest of young British fashion designers are in the spotlight. Their designs are original, sustainable, daring and unique and YBD is passionate and thrilled to help the designers to promote their small, yet highly desirable collections. Think of YBD as the Net-a-porter of the independent labels – the ones to really watch. Up and coming designers with a singular integrity and an unstoppable spirit at the very heart of their brand.

In a world exclusive, India has decided to devote part of her Harrogate boutique to hosting and showcasing regular pop-up collections by YBD artists. She has created a calendar of exciting new fashion events for the ladies of Yorkshire who appreciate her handmade jewellery and unique contemporary British design.



Jewellery website copy


By Simon Anderson | Digital Copywriter | Leeds Copywriting | Fashion Website Copywriter | Yorkshire | Copywriter Leeds | Harrogate