LCREP Xamax case study
This case study for Wakefield-based clothing manufacturer Xamax was produced for Leeds City Region Enterprise Partnership who provided a Business Growth Programme grant of £20,000 that was a catalyst for future growth and success. I recorded an interview with the business owner at head office and also created a portfolio of shots for the client in the same visit.
simonand…. Leeds City Region Enterprise Partnership
Business Growth Programme supports Wakefield clothing specialist to sew up success.
Wakefield-based Xamax not only prints and embroiders sports, leisure and workwear, but it is also the major player in the manufacture of rugby kits creating full strips for over 200 UK Rugby League Football teams.
Managing Director Graham Thompson recalls just how bruising the recession has been for everyone “The last three years have been tough but we soon realized now is the perfect time to improve our building and manufacturing infrastructure and strengthen our skilled workforce to enable Xamax to emerge from the recession running.”
In 2011, Xamax implemented an ambitious plan to invest a total of £1m over three years to purchase, refurbish and take on new staff then extend the new premises. The final stage of the plan required £100,000 to invest in new equipment and three new machinists. However, a £20,000 shortfall in funds meant the whole project was in jeopardy.
By Simon Anderson | Leeds Copywriting | Corporate Copywriter | Case Studies | B2B | Yorkshire | Copywriter Leeds | Harrogate