JD Williams Naturally Close DM

In terms of fashionable underwear, lingerie and swimwear, larger ladies are often overlooked by designers and labels. It seems the larger you are, the smaller your options are in terms of style and fit. When working at Principles Agency on the N Brown lingerie brand Naturally Close, I co-created TV, press and DM campaigns that made Naturally Close the natural choice.



Underwear to raise the temperature

Welcome to Naturally Close. Inside, you’ll find 52 pages of the hottest underwear and lingerie and the coolest swimwear in a wide range of styles and sizes. All at irresistible prices.

A better fit, whatever your size.

Naturally Close gives you big brand names, in sizes from 32A to 50G and from 10 to 30. And everything is fitted by you, for you, using our FREE Fitting Guide.

Order however feels most natural

Simply call 0870 606 7000 or post your order and we’ll deliver free to your home. You can order online at You’ve 28 days to decide and FREE returns. You can even use our Personal Account Facility to spread the cost, too.



By Simon Anderson | Concept | Fashion Copywriting | Copywriter | Digital | Advertising | Yorkshire Copywriter | Leeds Copywriter | Harrogate Copywriter