JD Williams Fifty Plus DM

Just because you’re over fifty, you’re not past it. In fact, if you’ve got it, you’ll still cut it with Fifty Plus. When working at Principles Agency, this N Brown brand of fashion for over 50s women was phenomenally popular.  This DM piece touches on how the offspirng of our target market see them in terms of style.



My life. My look. My style.

My Fifty Plus.

“Mum knows what suits her. She’s not lost it.”

Confidence is something you won’t be short of this season with Fifty Plus. Whatever the occasion, Fifty Plus has all the latest looks with 554 pages of stunning ideas. It’s all about you, your lifestyle, your look. It’s your Fifty Plus.

“She’s always looked great, still does…”

Fifty Plus is fashion that’s designed to really flatter your figure. Stunning quality clothing with real attention to detail designed for you. Whatever your size, we have it covered from 12 to 34 (selected styles up to 36), lingerie in 34–56 A–K and footwear in 4–9 D–EEE. With Fifty Plus, you’ll find a wardrobe that has the perfect fit for you.

“Dressed up or dressed down, she’s got a sense of style.”

• No parking, queuing or changing room hassles

• Everything delivered direct to your door

• 28 days home trial before you buy

• Easy returns and a full refund if you’re not happy

• Personal account to spread the cost

• Shopping made easy and secure at



By Simon Anderson | Concept | Copywriting | Copywriter | Digital | Advertising | Yorkshire Copywriter | Leeds Copywriter | Harrogate Copywriter