McCain Seed to Farm to Plate brochure

This brochure for McCain Foods was created to communicate the Great British provenance of the potatoes that are used to make McCain potato products. Interesting facts such as ‘potato passports’ that enable every potato to be traced back to even the exact field they were grown in made for compelling reading. Written when working at Principles Agency.

simonand… McCain



Every potato has a passport.

Provenance is vitally important which is why every McCain potato has a passport. These play a vital role in quality control, enabling us to trace every potato back to the farm, and often the field, where it was grown.

Out seed potatoes start life in Scotland.

McCain has its own unique seed business in Montrose, Scotland which means that we can control the quality of our potatoes before they are planted.

Every seed is expertly grown, under contract in local farms, then carefully graded in our own Montrose facility before being distributed across our network of growers in England for planting.


By Simon Anderson | Leeds Copywriting | Corporate Copywriter | Brochures | Food Manufacturer | Yorkshire | Copywriter Leeds | Harrogate