Van Heusen Non-Iron Poster

Name one person who actually enjoys ironing shirts. See you can’t. Shirtmaker Van Heusen tackled this loathesome chore by creating a short that never needs ironing. Simply washing it and hanging it up to dry is all that’s needed. So in effect, your washing machine irons your shirt. This piec eof point of sale material was produced when working at Principles Agency in Leeds.

simonand… Van Heusen


It doesn’t just wash. It irons.

Permanent Non-Iron shirts in cotton-rich fabrics from Van Heusen ‘The Master Shirtmaker’.

Van Heusen Non-Iron.



By Simon Anderson | Concept | Fashion Copywriting | Menswear Copywriter | Digital | Advertising | Yorkshire Copywriter | Leeds Copywriter | Harrogate Copywriter