Sky Bet Football Price Boost ad

I recently freelanced as a contractor two days a week for 18 months at Sky Betting & Gaming in Leeds where I was responsible for copywriting across a wide range of sports and marketing comms. This full page press ad promoting a Price Boost on an Arsenal v Barcelona Champions League match adhered to Sky Bet’s Less/More campaign construct and played on the MSN (Messi, Suarez and Neymar) and Arsene Wenger.

simonand… Sky Bet



We’re making betting less Arsene, more MSN.



By Simon Anderson | Digital Copywriter | Leeds Copywriting | Sports Copywriter | Yorkshire | Copywriter Leeds | Harrogate