Sky Bet Football social inspiration

Whilst a freelance copywriter for a couple of days a week at Sky Bet in Leeds, I spent a great deal of time creating hundreds of headlines for their Less/More campaign. To create consistency across various media, these headlines would often be used by the social team for posts such as these three for their Price Boost offer.

simonand… Sky Bet



Less Deflated, More Elated.

Less Neutral, More Crucial.

Less Dull, More Electrifying.




By Simon Anderson | Digital Copywriter | Leeds Copywriting | Sports Copywriter | Yorkshire | Copywriter Leeds | Harrogate