Sky Bet Horse Racing Extra Places ad

Horse racing. I admittedly knew little about it before my 18-month 2-day a week contract at Sky Betting & Gaming, but now, I’m very much wiser. I’m no John McCririck (fortunately), but my understanding increased when copywriting everything from press ads to daily emails for offers and meetings worldwide. This ad was for the Melbourne Cup and used Sky Bet’s Less/More construct to show the difference between having a good day at the races and, well… not.


simonand… Sky Bet



Less Bad Day, More G’Day.



Racing copywriter


By Simon Anderson | Digital Copywriter | Leeds Copywriting | Sports Copywriter | Yorkshire | Copywriter Leeds | Harrogate