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Sky Bet Horse Racing email

‘The Advantage of More’, created by Sky Bet, encapsulates their multiple offer proposition for horse racing. Whilst contracting 2-days a week for 18 months at Sky Bet in Leeds, part of my responsibilities was writing several emails promoting their offers and markets for meetings at racecourses throughout the UK. Each needed to be concise yet communicate up to four offers at one time – no mean feat. All were under-pinned by Sky Bet’s strapline of ‘Making better, better’.

simonand… Sky Bet

 

Snippet

Get the Advantage of More.

The May Festival at Chester, England’s oldest racecourse, starts tomorrow and the 3.35 Chester Cup is our Extra Place Race where we’re paying an incredible six places instead of four.

We get the day off to a flyer with our First Race Special, too: Money Back as a free bet (up to £20) if your horse finishes second or third in the 1.50. Plus, our Top Price Promise gives you the advantage of the best odds on every favourite in every race at Chelmsford, compared to selected online competitors, from 9.30am tomorrow. That’s betting, better.

 

 

By Simon Anderson | Digital Copywriter | Leeds Copywriting | Sports Copywriter | Yorkshire | Copywriter Leeds | Harrogate

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