Sun Valley Pretz branding

Sun Valley is a market leading supplier of nuts and snacks. Whilst working at Principles Agency, I co-created a new brand of pretzels aimed at more health conscious female consumers called ‘Pretz’ with the positioning line ‘Make a date with your tastebuds’. On-pack copy gave each flavour a personality written in the style of an online dating profile.

simonand… Sun Valley




Pretz. Make a date with your tastebuds.


Is Moody & Unpredictable Jalapeño Chilli your type?

Unpredictably brooding type with a smouldering passion seeks to add extra spice to life of hot-headed soulmate with an explosive personality and love of exotic travel.


Is Cool & Sophisticated Sour Cream & Chive your type?

Laid back cosmopolitan type with a cool head and smooth personality seeks someone who appreciates a sharp sense of humour and a healthy, fresh approach to life.


Is Strong & Dependable Worcester Sauce your type?

Big, solid, intense and trustworthy type seeks to settle down with someone to share saucy moments and add a splash of fun to life.



By Simon Anderson | Branding | Concept | Food Copywriting | Snack Copywriter | Digital | Advertising | Yorkshire Copywriter | Leeds Copywriter | Harrogate Copywriter