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Despite regular housing booms, some houses are actually quite tricky for estate agents to shift. provides estate agents with a solution for stock that’s been on sale for longer than they’d like. It gives them access to keen buyers and investors via an online auction with serious bidders. This concept was fairly new to the market and Principles Agency, where I was working, were commissioned to produce B2B material to attract estate agents. I wrote several pieces that clearly explained how could provide a quick and cost-effective solution to the problem.



What is is a dynamic online property auction that accelerates sales by selling to highly motivated buyers. Simply list your vendors’ properties, set a reserve price and buyers compete for your properties. The vendor gets a sale and you earn your full commission plus a portion of the buyer’s fee.

Difficult to shift? Not any more. is an accelerated sales channel backed by one of the UK’s largest investment property sourcers and is proven in the US. It’s for stock that’s been on the market for a long time, reduced in price, repossessed or needing refurbishment.

Retain vendors. Accelerate sales. delivers keen buyers – many seasoned investors. Because they and your stock are highly motivated, sales rarely involve chains. Buyers know the legal process and have the funds before bidding. Plus it’s a quick way to avoid losing stock to other agents.

Earn more. Zero cost. is free with no membership or listing fees. Any commission you earn is left unaffected so there’s no cost to pass on to your vendor. You get big exposure, targeted buyers and quick hassle-free sales, plus a portion of the 1.5% buyer’s fee.

Serious. Solid. Secure. minimises fall-throughs and maximises your commission. All buyers are pre-qualified so every bidder is serious. There’s the security of a non-refundable deposit, fixed exchange and completion dates. If the reserve isn’t met, we can strike a mutually attractive deal with the top bidders.



By Simon Anderson | Concept | Property Copywriting | Sales Copywriter | Digital | Advertising | Yorkshire Copywriter | Leeds Copywriter | Harrogate Copywriter