It does exactly what it says on the tin. No prizes for guessing who this commercial was for created whilst Deputy Creative Director at Principles Agency. This simple execution demonstrates just how easy it is to achieve an incredibly smooth finish. How smooth? Well, I decided to directly ask the viewer to stroke their screens now to find out. It was effective too as Ronseal experienced an over 800% increase in sales.
Man: This is new Ronseal Smooth Finish Filler.
It’s easy to apply.
You can use it on almost anything and it’s dead easy to sand.
So how smooth is it?
Stroke your screen now.
New Ronseal Smooth Finish Filler.
It does exactly what it says on the tin.
By Simon Anderson | Scriptwriter | Commercial Copywriting | Advertisng Copywriter | TV | Scriptwriting | Yorkshire | Leeds Copywriter | Harrogate Copywriter