Envelopes through their letterbox, persuasive DRTV commercials, promo texts, app notifications, outdoor posters, outbound emails to your database. Basically, any communication where you’re trying to illicit a direct response is Direct Marketing.
One of the great things about DM is the fact that it’s directly measurable. Every click, call, code or coupon can be recorded. Every creative execution can be tested for its effectiveness. Understandably, clients love that. Unsurprisingly, lots of creatives don’t like their work being judged by anyone other than their peers. Personally, as a creative copywriter, I find it reassuring as I categorically know whether what I’m creating is doing its job. It also enables me to refine and improve response.
Fashion to financial. Betting to building. I have over 25 years’ experience in persuading consumers and business customers to buy from my clients.
If you’d like me to collaborate with you on a particular direct marketing project, please contact me on 07909 500714 or email firstname.lastname@example.org.
Website copywriting, CRM and e-marketing concepts and planning plus highly effective SEO copy.
Highly creative TV, Video and Radio concepts, scriptwriting and overseeing of final production.
Packaging and POS concepts and copy that makes products leap from the shelf and shift units.
Unique and memorable brand name generation, strapline creation and brand positioning.
Engaging written and visual content creation, scheduling and monitoring of social media.
Words are only half the story which is why I also offer photography of events, faces and places.
Impactful national and local press, outdoor and ambient campaign advertising concepts and copywriting.
Concept and copy for highly creative and effective direct marketing and DRTV campaigns.
Single-handedly scriptwriting, directing, shooting and editing of HD video content.
By Simon Anderson | Concepts | Direct Marketing Copywriting | Freelance Leeds Copywriter | Yorkshire Copywriter | Leeds Copywriting | Harrogate Copywriter