That’s all very easy to say, doing it is an entirely different matter. Obviously, fashion and style are highly visual, but as a copywriter, I write visually. When I write a headline, it not only evokes a mood, it needs to look great on the page. When scriptwriting for a fashion TV commercial, I don’t simply create the voiceover, I describe the action in the right level of detail not only for the client to understand but to also inspire the art director, visualiser, producer or director.
Over many years, I’ve created everything from TV and press ads to highly targeted direct mail campaigns for a wide diversity of brands from Next Direct and Van Heusen shirts to Wynsors and over 20 different brands under the N Brown umbrella – the FTSE 250 listed internet and catalogue home shopping group. I’ve even scripted a lingerie commercial starring Lisa Snowden.
Interiors is another area in which I have experience, from soft furnishings, beds and furniture to luxury materials and products targeted at leading interior designers and high-net-worth individuals. I have produced everything from evocative brochure copy and TV commercial scripts to creative content for websites and the full gamut of social media.
If you want your brand to strike a particular pose, please contact me on 07909 500714 or email firstname.lastname@example.org.
Making retail financial copy consumer-friendly by focusing on the benefits.
Transforming a casual want for fashion and interiors into an overpowering desire.
Accelerating sales of fast moving consumer goods with motivating messaging.
Painting pictures with words that inspire you to get out there and enjoy your leisure time.
By Simon Anderson | Copywriting | Freelance Leeds Copywriter | Fashion copywriter | Interiors copywriter | Yorkshire Copywriter | Leeds Copywriting | Harrogate