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Infectious effectiveness

Injecting more than pure creativity

You only get one life, so health is incredibly important to most people. That’s why when marketing health products and services, you have to do so with tremendous care and empathy.

Over the years, I have worked hard to develop brands that cover almost the entire spectrum of the healthcare sector. There are highly specific marketing challenges and regulatory bodies to contend and work with, making the job of delivering highly creative solutions a definite skill.

I’ve worked on various NHS initiatives including the Change4Life campaign that targeted people frequenting their local pub to encourage them to adopt healthier eating and drinking habits. I have also been involved in promoting careers for young people in Social Care.

Private hospital and care facilities such as BUPA Care Homes and Benenden Health – one of the UK’s leading health and wellbeing mutual communities – are high profile brands for which I’ve provided highly targeted direct mail copywriting services.

The cosmetic surgery sector is another specialist area that I have worked within over several years, in particular for leading cosmetic surgery providers MySpa and Transform Cosmetic Surgery Group. I’ve created search engine optimised website content for their numerous treatments and also high quality literature detailing the benefits of their procedures and treatments. I have also scripted TV commercials for Ultralase – the UK’s first national vision correction surgery provider.

Health insurance is a huge growth industry and one that I have marketed for many years. From promoting over 50s life insurance for Engage Mutual to DRTV commercials for cash plan providers Sovereign Health Care, I’ve provided highly effective concepts and copywriting.

Finally, I’ve created TV, outdoor, press and promotional point of sale campaigns for a wide diversity of products for health brands including Seven Seas, TEVA and Eucryl. Plus website copy for YorkTest – Europe’s leading food intolerance and allergy testing laboratory.

If you want a healthy response to your marketing, please contact me on 07909 500714 or email ideas@simonand.com.

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By Simon Anderson | Health Copywriting | Freelance Leeds Copywriter | Healthcare Copywriter | Yorkshire Copywriter | Leeds Copywriting | Harrogate